What The Commercial Bakery Oven Trend in China?

Commercial Oven is good helper in modern catering industry that can improve the efficiency of bakery. Compare with tradition gas bakery oven, the modern bakery oven become more and more luxury and intelligence. No matter the material of external and software internal, everything has a lot change since 2010. As a main commercial kitchen bakery oven manufacture country, we can see what the bakery oven trends in china. 

I. Sustained Market Expansion with Rising Global Share

1. Dual Growth in Production Capacity & Demand

• China's commercial oven production capacity is projected to reach 60 million units by 2025, rising to 85 million units by 2030, with utilization rates stabilizing at ~90%.

• Domestic demand will grow from 52 million units (2025) to 72 million units (2030), increasing China's global market share from 25% to 30%.

• Key drivers: 12% YoY growth in baked goods consumption, chain catering expansion (e.g., central kitchen adoption), and popularization of baking culture.

• 2.

Export-Driven Global Market Penetration

• China’s commercial oven exports are expected to exceed USD 40 billion by 2025, with MENA and Southeast Asia as key markets (e.g., 20% export growth to Bahrain).

• Local brands leverage cost advantages (30% lower pricing vs. EU/US brands) to capture emerging markets, boosting baking equipment CAGR in India/ASEAN to 3.5%.

II. Smart & Energy-Efficient Technologies as Innovation Cornerstones

1.Deep Integration of AIoT（Artificial Intelligence & Internet of Things

• ）

• Smart Controls: Embedded luxury smart bakery ovens surged from 25% (2020) to 58% (2024) market share, featuring AI visual baking recognition, remote O&M, and multi-device interconnectivity.

• Algorithm Optimization: Patented hybrid cooking algorithms (e.g., Fotile’s low-temperature sous-vide) enhance precision and efficiency

2.Green Technology Adoption

• Far-IR Heating & Heat Recovery Systems: Reduce energy consumption by 40%, complying with GB 21454-2021 efficiency standards and 2025 IEC safety protocols.

  Material Innovation: Nano-insulation coatings and low-carbon alloys minimize thermal loss and extend product lifespan.

  III. Market Consolidation & Domestic Brand Dominance in Mid-High Segments 

  1. Rise of Local Players
  

• Leadership Trio: Midea, Fotile, and Robam collectively hold 28% domestic share, while emerging brands like Cado grow >120% YoY.

• Technical Barriers: Midea leads embedded oven sales and industry standard-setting; Fotile holds 52% of global IoT oven patents.

2. International Competitive Shifts

• EU/US firms (e.g., MIWE, GEA) adopt localized R&D strategies (e.g., GEA’s China-exclusive CookStar 1000).

• Foreign brands’ market share dropped to 35% (2025) from 55% (2020), retreating to ultra-premium segments (>USD 14,000/unit).

IV. Diversified Applications & Industrial Chain Upgrading

1. Domestic Regulatory Catalysts 

• Carbon neutrality goals enforce GB 21454-2021 efficiency thresholds, accelerating phase-out of low-efficiency products.

2. Global Standard Leadership

• Chinese firms lead revisions to IEC 60335-2-42 (steam-convection standards), integrating "China tech" into global frameworks.

• "Belt & Road" markets adopt Chinese efficiency certifications (40% penetration in ASEAN).

Strategic Outlook & Investment Insights

China’s commercial oven industry is transitioning from scale-driven to tech-service dual engines:

• Tech Focus: Prioritize AIoT integrators (e.g., Midea Cloud) and energy-saving material suppliers.

• Growth Levers: Lower-tier market channels (JD.com/Tmall county stores) and emerging scenarios (medical baking equipment).

• Risk Mitigation: Monitor raw material volatility (stainless steel = 30% COGS) and international IP disputes.